UMMS Promotes Marketing and Communications Veteran Mary Lanham To Senior Vice President, Chief Marketing and Communications Officer
Strategic marketing and communications professional Mary E. Lanham has been promoted to Senior Vice President, Chief Marketing and Communications Officer for the University of Maryland Medical System (UMMS). Lanham has been with UMMS for 17 years in advancing roles, most recently serving as Vice President for System Marketing and Brand Strategy.
“Mary has a proven track record of working effectively across the system to promote our high quality, patient-focused mission,” said Robert A. Chrencik, MBA, CPA, President and Chief Executive Officer, University of Maryland Medical System. “She has demonstrated great passion for communicating what it means to “Be a Part of Something Greater” to consumers, our patients, physician partners and staff.”
Lanham actively manages, and works closely with leadership across the Medical System, to effectively promote the UMMS brand. She was instrumental in developing a consolidated marketing and communications team to serve the entire University of Maryland Medical System, which includes consumer marketing, physician marketing, web and digital strategy, graphic design, brand strategy, videography/photography, customer relationship management, internal communications and media relations. Lanham began her career with a public relations firm in Washington, DC, after which she joined UM Baltimore Washington Medical Center in 2001 and spent the next 10 years serving in progressive leadership roles in the marketing, communications and planning department before moving into a leadership role at UMMS. Lanham will report to Jerry Wollman, Senior Vice President and Chief Administrative Officer.
“I am honored to continue to serve UMMS in this new role and continue to share the positive impact the health system has on so many people every day. I am proud to work with a team of compassionate and experienced people who are committed to serving the people of Maryland,” Lanham said.
Lanham earned a Bachelor of Arts in Communication from Pfeiffer University and a Master of Arts in Publication Design from the University of Baltimore. A resident of Anne Arundel County, she is a member of the Society for Healthcare Strategy and Market Development and the Executive Alliance Mentoring Program, and received the YWCA Tribute to Women and Industry Award. She currently sits on the board of directors for the Red Devils, a non-profit organization dedicated to supporting breast cancer patients in Maryland.
About the University of Maryland Medical System
The University of Maryland Medical System (UMMS) is a university-based regional health care system focused on serving the health care needs of Maryland, bringing innovation, discovery and research to the care we provide and educating the state’s future physician and health care professionals through our partnership with the University of Maryland School of Medicine and the UM Schools of Nursing, Pharmacy, Social Work and Dentistry in Baltimore. As one of the largest private employers in the State, the health system’s 28,000 employees and 4,000 affiliated physicians provide primary and specialty care in more than 150 locations and at 13 hospitals. UMMS’ flagship academic campus, the University of Maryland Medical Center in Baltimore is partnered with the University of Maryland School of Medicine and is recognized regionally and nationally for excellence and innovation in specialized care. Our acute care and specialty rehabilitation hospitals serve urban, suburban and rural communities and are located in 13 counties across the State. In addition, UMMS operates health insurance plans serving Medicare and Medicaid members. For more information, visit www.umms.org.